About Us
Elevating African Tourism on the World Stage
Africa Tourism Awards is the continent's premier independent recognition platform, celebrating outstanding destinations, businesses, and leaders shaping the future of African travel.
Our Mission
To identify, celebrate, and promote excellence in Africa's tourism and hospitality industry through a transparent, credible, and internationally recognised awards programme that drives investment, raises standards, and inspires innovation across the continent.
Our Vision
A world where Africa's tourism excellence is globally visible, where every outstanding destination and hospitality business receives the recognition it deserves, and where the continent's tourism sector is synonymous with quality, innovation, and world-class experiences.
Why London?
London is a global hub for travel, investment, and media. By hosting the Africa Tourism Awards in London, we connect Africa's finest tourism experiences with international investors, travel industry leaders, media houses, and decision-makers — amplifying visibility and accelerating growth for African tourism businesses on a global stage.
The Balearica Awards
Africa Tourism Awards is organised under The Balearica Awards — an international recognition body dedicated to celebrating excellence across key industries. The Balearica name represents credibility, independence, and a commitment to transparent, merit-based recognition.
Our awards programmes are built on rigorous methodology, combining expert assessment with public participation to ensure every winner truly represents the best in their field.
Trust & Transparency
Our credibility model ensures every result is earned, not bought.
Independent Judges
Our panel consists of respected industry professionals with no commercial ties to nominees.
Verified Voting
Every vote is verified through email and OTP authentication, with anti-fraud monitoring.
Weighted Scoring
Judges 40%, Balearica Awards College 40%, Public 20% — ensuring balanced, independent results.