Support
Frequently Asked Questions
Who can nominate?
Businesses, products owners and DMOs need to self-nominate their organisations or destinations. Individuals can nominate other individuals for the 'Industry Icons' categories.
Is there a fee to nominate?
No, nominations are completely FREE. However, shortlisted Top 10 finalists will be responsible for providing supporting documentation or inspections depending on their category.
How are winners determined?
Winners are determined through a weighted scoring system: Judges Panel (40%), Balearica Awards College (40%), and Public Vote (20%). This ensures balanced, transparent results.
Can I nominate my own business?
Yes, self-nominations are required for businesses, product owners and DMOs. Self nominations are also allowed for individual categories.
What is the Balearica Awards College?
The Balearica Awards College is a collective of tourism practitioners, destination marketers, travel writers, and sector specialists who bring deep industry insight and regional balance to the evaluation process. This layer ensures that African context, local realities, and long-term industry value are properly considered in final scoring. To join the college send an email with your profile to hello@africatourismawards.com
How is voting fraud prevented?
We use multiple layers of protection including email verification, OTP authentication, CAPTCHA, IP monitoring, device fingerprinting, and manual review of suspicious patterns.
What happens after shortlisting?
Shortlisted nominees undergo a verification process where our team reviews business legitimacy, tourism relevance, and operational standards before they proceed to final voting.
How can I become a sponsor?
Visit our Sponsorship Packages page to explore partnership tiers from Bronze to Headline Sponsor. You can apply directly or contact us for a bespoke partnership discussion.
Where is the awards ceremony held?
The Africa Tourism Awards ceremony is held in London, connecting African tourism excellence with a global audience of investors, media, and industry leaders.
Can I update my nominee profile?
Yes, nominees can claim and manage their profiles through the Nominee Dashboard, including updating business details, uploading media.