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Award Categories

Over 30 categories celebrating excellence across every sector of African tourism.

Hospitality

Independent Brand Hotel of the Year

Recognising outstanding independent hotel brands delivering exceptional experiences.

Eligibility: Independently owned and operated hotels in Africa.
Hospitality

Resort of the Year

Africa's finest resort experiences combining luxury, leisure, and location.

Eligibility: Full-service resorts operating in Africa for 2+ years.
Hospitality

Luxury Hotel of the Year

The pinnacle of luxury hospitality across the African continent.

Eligibility: 5-star or luxury-rated hotels operating in Africa.
Hospitality

Safari Lodge of the Year

Recognising the finest safari lodge experiences across Africa.

Eligibility: Licensed safari lodges operating for 2+ years.
Hospitality

Hotel Group of the Year

Hotel groups demonstrating excellence across their portfolio.

Eligibility: Hotel groups operating multiple properties in Africa.
Hospitality

Restaurant of the Year

Exceptional dining experiences celebrating African and international cuisine.

Eligibility: Restaurants operating in Africa for 1+ years.
Hospitality

Tourism Attraction of the Year

Must-visit tourism attractions offering memorable visitor experiences.

Eligibility: Tourism attractions open to visitors in Africa.
Transport & Travel Services

International Airline of the Year

Outstanding international airline connecting Africa to the world.

Eligibility: Airlines operating international routes to/from Africa.
Transport & Travel Services

Regional Airline of the Year

Leading regional airline connecting African destinations.

Eligibility: Airlines operating regional/intra-Africa routes.
Transport & Travel Services

Inbound Tour Operator of the Year

Tour operators bringing the world to discover Africa.

Eligibility: Licensed inbound tour operators in Africa.
Transport & Travel Services

Travel Agency of the Year

Outstanding travel agencies delivering exceptional service.

Eligibility: Licensed travel agencies operating in Africa.
Transport & Travel Services

Online Travel Agency of the Year

Digital-first travel platforms transforming African travel.

Eligibility: Online travel agencies serving the African market.
Media

Content Creator of the Year

Digital content creators inspiring travel to Africa.

Eligibility: Content creators focused on African travel and tourism.
Media

Tourism Photographer of the Year

Photographers capturing the beauty and spirit of African tourism.

Eligibility: Photographers with notable Africa tourism portfolio.
Media

Tourism Video of the Year

Outstanding video content promoting African tourism.

Eligibility: Video productions focused on African destinations or tourism.
Media

Travel Writer of the Year

Writers telling Africa's tourism story with depth and impact.

Eligibility: Travel writers with published work on African tourism.
Destination

Tourism Board of the Year

The most impactful national or regional tourism board.

Eligibility: Official tourism boards and destination marketing organisations.
Destination

Country Destination of the Year

The country delivering the most outstanding tourism experience.

Eligibility: African countries with active tourism programmes.
Destination

City Destination of the Year

Africa's most vibrant and visitor-ready city destination.

Eligibility: Cities in Africa with notable tourism infrastructure.
Destination

Beach Destination of the Year

Premier coastal and beach destinations across Africa.

Eligibility: Beach/coastal destinations in Africa.
Destination

Safari Destination of the Year

Africa's finest safari destination experiences.

Eligibility: Destinations known for safari tourism in Africa.
Destination

Adventure Tourism Destination of the Year

Destinations leading in adventure and experiential tourism.

Eligibility: Destinations with notable adventure tourism offerings.
Destination

Cultural Destination of the Year

Destinations celebrating Africa's rich cultural heritage.

Eligibility: Destinations with significant cultural tourism assets.
Destination

International Airport of the Year

Airports delivering world-class passenger experience and efficiency.

Eligibility: International airports located in Africa.
Destination

Destination of the Year – African Diaspora

Destinations excelling in attracting and engaging the African diaspora.

Eligibility: Destinations with diaspora tourism programmes.
Destination

Responsible Tourism Initiative of the Year

Initiatives demonstrating exceptional environmental and social stewardship.

Eligibility: Tourism projects with measurable sustainability programmes.
Industry Icons

Industry Icon

Recognising a towering figure in African tourism.

Eligibility: Individuals with extraordinary long-term industry contributions.
Industry Icons

Young Tourism Personality of the Year

An emerging leader shaping the future of African tourism.

Eligibility: Individuals aged 35 or under in African tourism.
Industry Icons

Women in Tourism Leadership Award

Celebrating women driving excellence and transformation in tourism.

Eligibility: Women leaders in African tourism.
Industry Icons

Special Recognition – Tourism Innovation

Recognising ground-breaking innovation in African tourism.

Eligibility: Individuals or organisations driving tourism innovation.
Industry Icons

Special Recognition – Tourism Investment

Recognising significant investment in African tourism growth.

Eligibility: Investors and organisations funding tourism development.
Industry Icons

Tourism Personality of the Year

An individual who has made outstanding contributions to African tourism.

Eligibility: Individuals with significant tourism industry contributions.
Industry Icons

Lifetime Achievement Award

Honouring a lifetime of exceptional service to African tourism.

Eligibility: Individuals with 20+ years of distinguished tourism contributions.

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